©quality focus 2018
As social scientists and qualitative research experts, Quality Focus specializes in a brand of focus group analysis that is deeper and more penetrating than that of other research companies.
That’s because we’ve spent 25 years honing a method based on the Tavistock model of group behavior that taps into the unconscious voice of a focus group that many researchers miss.
It’s this deeper, unspoken group dynamic that leads to a unique
collective point of view, reveals hidden motivations behind audience opinions, and shapes a sharper strategy that quantitative research alone cannot reveal.
And since focus group study is all about context we don’t stop there. We take a step back from the study and consider the broader social and cultural issues influencing consumer behavior that are crucial in affecting outcomes.