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Martin Rabinovitch, Ph.D.


Martin founded Walt Disney’s first market research department for feature films after working as a consulting researcher to the U.S.

Surgeon General’s Scientific Committee on Television and Social

Behavior. At Disney, Martin developed his own brand of in-depth focus group research for both major motion pictures and smaller budget independent movies.


Over 25 years, he perfected a method that drew from the totality of his experience as a major and independent movie studio film executive, and head of marketing and research.


Martin opened Quality Focus to serve other high involvement product companies in addition to the entertainment industry. He has been a consultant to a variety of industries including automobiles, fashion, computers, home video, network cable television, and theme parks.


Martin has a Ph.D. in Mass Communications from the University of

Iowa. He also was a professor at California State University, Northridge where he served as the Head of Graduate Studies for Radio-TV-Film.


He is a member Academy Motion Picture Arts and Sciences and a member of the A.K. Rice Institute and GREX, Center for the Study of the Dynamics of Social Systems.


Anna Rabinovitch, Research Analyst.


Anna attended Wesleyan University where she majored in Film Studies and graduated Phi Beta Kappa with honors. She lived in New York City for

five years during which she worked in film production. In 2010 she moved back to Los Angeles to work with her father at Quality Focus.

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